Tuesday, January 27, 2009


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Aroma Therapy from Vintage55: scented t-shirts packaged in glass jars with an aromatic sachet in them that enables the tees to refresh their scents after each washing. The textiles have also been specially dyed with a natural aromatic dye.

I like how this collection takes the experience of a t-shirt into a multisensory one involving sight, touch, and smell. I also love their mission statement:

"Vintage is neither a revival nor a commemoration. Neither nostalgia nor a return to the past. And Vintage55 is not even about melancholy for bygone eras, nor is it simply about imitation. Vintage55 is more a tribute to the experience of clothing that tends to get lost in the accumulation of events; in the passing of days, years and centuries that leave their threads behind...

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