Fartless Factory

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The Fancy Food Show opened yesterday, in San Francisco. This is a huge tradeshow where thousands of exhibitors from the country and around the world present their best recipes and food products. For us packaging designers, this show is an overload of eye candy and of course, nothing beats the free samples!

I almost choked when I saw this booth. The Fartless Factory really took the cake with their name. We spoke briefly with the jovial owner (otherwise known as Old Fart) who told us the hilarious story of how the company was born.

My favourite is how the back of each product is signed with witty quotes like "If this doesn't help may all yours be quiet little ones."

Now that's what I call branding.