Tuesday, July 14, 2009

"Works with Water" Packaging... it works!

Such simple and iconic packaging that clearly communicates the Works with Water product value. The iconic lifebuoy graphic was inspired by the key theme of "rescue". image source: here

So strongly recognizable was the lifebuoy that it was flexible enough to be adapted for the various product benefits. Brilliant!

Packaging by British design consultancy: Elmwood

via lovely package

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