Friday, February 08, 2008
Circle and Square
Photos by chewing the cud
The word for this week is FOUR
Recently, I designed an identity package for a high-end retail store in Pacific Heights, San Francisco. Circle and Square is an interesting gallery/store concept that showcases truly unique pieces from local and international artists.
The final identity that I developed is a 4-circle icon that implies a square. The identity was applied to their letterhead system, retail trade dress (i.e. hangtags, shopping bags, gift certificates etc.), store signage and website.
What I loved was that one of my favourite ceramic artists, Rae Dunn, translated that concept in dimensional form to create these giant square dices for the store. How cool is that?
Posted by chewingthecud at 1:32 PM